When and where to buy Beyoncé's Ivy Park workout line in Tampa
Good news, residents of Tampa Bay's Beyhive: Starting April 14, you'll be able to find Beyoncé's Ivy Park workout gear at Nordstrom of International Plaza.
It sounds like she's come a long way from her House of Deréon flop.
In an interview with Elle, Beyoncé talks about how much time she took to make sure the clothing would work with women with curvy bodies who like to move. Special features include an invisible underlining that "sucks you in" and "lifts your bottom," Beyoncé says, to eliminate "reverb" (or feminine bounce, one might say) from running, biking or jumping. She says her clothing will be sexy but comfortable, sucking in at the waist but borrowing inspo from men's sportswear too.
(To be honest, I'll understand at this point if you're like, WHAT - BEY GAVE AN INTERVIEW - LEMME GO, and stop reading. It shocked me, too. She had some really nice points about how she realized she had power after the first Destiny's Child album, and about the drilled-down meaning of the word "feminist.")
You can check out the first peek at the Ivy Park apparel via Vogue. Prices range from $30 to $200 (so, yeah, more expensive than my Old Navy sale rack buys, but probably more motivating.).
Take it away, B. And yes, I will be seeing you April 29 at Raymond James.