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Deal Divas

Stephanie Hayes, Katie Sanders, Kameel Stanley, & Keyonna Summers

When and where to buy Beyoncé's Ivy Park workout line in Tampa

I mean, I probably wouldn't wear this to the gym exactly. But I'm excited to see what else Ivy Park has in store.

Ivy Park

I mean, I probably wouldn't wear this to the gym exactly. But I'm excited to see what else Ivy Park has in store.

5

April

Good news, residents of Tampa Bay's Beyhive: Starting April 14, you'll be able to find Beyoncé's Ivy Park workout gear at Nordstrom of International Plaza.

It sounds like she's come a long way from her House of Deréon flop.

In an interview with Elle, Beyoncé talks about how much time she took to make sure the clothing would work with women with curvy bodies who like to move. Special features include an invisible underlining that "sucks you in" and "lifts your bottom," Beyoncé says, to eliminate "reverb" (or feminine bounce, one might say) from running, biking or jumping. She says her clothing will be sexy but comfortable, sucking in at the waist but borrowing inspo from men's sportswear too. 

(To be honest, I'll understand at this point if you're like, WHAT - BEY GAVE AN INTERVIEW - LEMME GO, and stop reading. It shocked me, too. She had some really nice points about how she realized she had power after the first Destiny's Child album, and about the drilled-down meaning of the word "feminist.")

You can check out the first peek at the Ivy Park apparel via Vogue. Prices range from $30 to $200 (so, yeah, more expensive than my Old Navy sale rack buys, but probably more motivating.). 

Don't live in Tampa Bay? Check out the stockists here. You can also find it at Topshop and Hudson's Bay on April 14.

Take it away, B. And yes, I will be seeing you April 29 at Raymond James.

[Last modified: Tuesday, April 5, 2016 1:44pm]

    

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