BCS games net big money for conference schools
The group that oversees the Bowl Championship Series released estimated data of the net revene from the 2010 games for participating schools and their conferences, with SEC and Big Ten schools expected to receive an estimated $22.2 million each.
Those conferences each had two teams participate in BCS games, thus generating the highest revenue among participating conferences.
The ACC, Big East, Big 12 and Pac-10 schools will each receive about $17.7 million each.
And for the first time, two conferences that have not earned annual automatic qualification for their champions (the Mountain West and the Western Athletic) played in the BCS games in the same year, which led to a record-breaking distribution to non-AQ conferences, estimated to be $24 million, BCS officials said.
As a result of a decision made by the five non-automatic qualifying conferences in 2004, that estimated $24 million will be allocated among those conferences, instead of remaining within the two conferences whose teams played in BCS bowl games.
The estimated breakdown is as follows: Mountain West, $9.8 million; WAC, $7.8 million;
Conference USA, $2.8 million; Mid-American, $2.1 million and Sun Belt, $1.5 million.
“Because of the BCS, all 11 conferences have more access, more revenue and more opportunity from post-season football than before the creation o the BCS, and we’re very proud of that record,” said Bill Hancock, BCS Executive Director. “In addition, the non-AQ conferences decide what to do with the money earned by their teams that qualify for the BCS bowl games. It’s theirs to keep or divide as they see fit. The expected allocation is a result of their decision.”