Florida gets NCAA grant to help foster women's basketball
Florida is one of 12 Division I schools that has been awarded a national grant by the NCAA to help increase awareness, exposure and attendance of women’s basketball.
The grant, which 88 schools submitted proposals for, is part of a pilot program in the NCAA Division I Women’s Basketball Grant Program that is now in its third year.
“What we have learned during the first two years of the program is that marketing focused on ticket sales rather than just attendance and programs that focus on a single concept stand out,'' said Sue Donohoe, NCAA Division I Women's Basketball Vice President. "They have proven to be more successful in terms of overall attendance, achievement of specific program goals, the ability to bring in new fans and long-term sustainability.''
Grants are awarded on a one-year basis and are not automatically renewed.
The other 2010-11 grant recipients are the Atlantic Sun Conference, Bowling Green State University; Columbia University; University of Dayton; University of Hartford; Kansas State University; Miami University; Southern Illinois University at Carbondale; Stanford University; Virginia Polytechnic Institute and State University; West Virginia University; Xavier University and the West Coast Conference.