Gators rank No. 6 in merchandise sales
Florida may have had a terrible football season, but the Gators still managed to finish ranked No. 6 nationally in merchandise sales over the past year, according to the annual list released by The Collegiate Licensing Company today.
The rankings represent royalties reported July 1, 2013 through June 30, 2014 on all collegiate merchandise sold on behalf of CLC-represented institutions.
The retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion. Royalties generated from the sale of officially licensed collegiate products go back to the universities to support student scholarships, and enhance other initiatives on campus and in the community.
Texas ranked No. 1 in sales for the ninth consecutive year. Florida State, on the heels of its national title, moved up from No. 21 to No. 8.
Five of the Top 10 selling-programs are from the SEC: Alabama (2); Georgia (5); Florida (6); LSU (7) and Texas A&M (9).