Tampabay.com
NOVEMBER 13, 2009

Pinellas school district sends out two wrong messages to parents, staff

Oops. Double oops.

An employee at the Pinellas school district sent an automated phone message today to thousands of parents and staff, reminding them about a fingerprinting appointment. But there was one big problem: They don't have a fingerprinting appointment. The message, at 11:12 a.m., was only supposed to go to employees in the maintenance department, who are being re-screened as required by state law. That's oops No. 1.

Oops No. 2: A second inadvertent message went out while the district was working with Blackboard Connect - its phone message contractor - to send out a new message saying the first message should be ignored. The second message, sent about noon, was actually an old message that had something to do with purchasing cards, said district spokeswoman Andrea Zahn.

Confused yet? So were a whole bunch of parents and employees, who flooded the district's communications office with calls.

Many teachers were also alarmed by corresponding emails that said "Emergency Communication" in the subject line, said Kim Black, president of the Pinellas Classroom Teachers Association.

"My phone has been burning off the hook," Kim told The Gradebook. Teachers are saying, "Here it is another mistake (at the district). It’s like, what is going on over there?”

The district finally and successfully sent out a third, clarifying message at 1:26 p.m.

"This was human error," said Zahn, who noted it was Friday the 13th. "We appreciate the patience of our parents and staff members and we apologize for any inconveniences this might have caused."

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Gradebook features education articles and insights on schools in Florida, focusing on Tampa Bay area schools. What's the latest from the Florida Department of Education? How is the FCAT being used to compare Florida schools? What's going in on in Tampa Bay schools? Get an insider's view from the Times education reporting team.

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THE TEAM

Rebecca Catalanello covers Pinellas County schools. E-mail her: rcatalanello@tampabay.com.

Tony Marrero covers Hernando County schools. E-mail him: tmarrero@tampabay.com.

Marlene Sokol covers Hillsborough County schools. E-mail her: sokol@tampabay.com.

Ron Matus covers Pinellas County schools. E-mail him: matus@tampabay.com.

Jeffrey S. Solochek covers Pasco County schools. E-mail him: solochek@tampabay.com.

Kim Wilmath covers the University of South Florida. E-mail her: kwilmath@tampabay.com.

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