New communication project under way in Pinellas
Pinellas has a new "Creative Communications Team" that will be looking for new ways to present important information to employees and the public, according to an item in the latest "Friday Update" that is sent to School Board members. The team's first project will be a series of short video clips that will "explode myths and dispel rumors about the district's budget process." Here's the item in full:
At the suggestion of Deputy Superintendent Jim Madden, a new initiative has been launched with the goal of presenting district news and information in a more exciting, up-to-date way. The district’s Creative Communications Team met for the first time today to begin brainstorming ways to transform material that is abstract and difficult to grasp – the regional redesign, for example – into something tangible and personal.
The team’s primary tools will be audio and video with an emphasis on social media. District-based team members include communications professionals David Cook from WPDS-TV14 and Sharon McNeal from the Office of Communications; K-12 music supervisor Jeanne Reynolds; and K-12 art supervisor Sue Castleman. School-based team members include Michael Vasallo from John Hopkins Middle School, Susan Keller from Palm Harbor Middle School, Kevin Ford from Tarpon Springs High, and David Schneider from Lakewood High’s CAT program, who will involve students in the effort. The first project on the team’s agenda: a series of 2-minute video clips aimed at both PCS employees and the public that will explode myths and dispel rumors about the district’s budget process.