Pasco school district seeks to get in tune with "younger parents"
"Many of our parents are communicating now on Facebook and Twitter," superintendent Heather Fiorentino told the School Board, suggesting the time has come to talk to those parents via the avenues they most often use.
She mentioned a day when the district had buses running late. The district sent a robo-call phone message to registered parents to let them know. "Some of the parents didn’t get the call for an hour," Fiorentino said. "Had we gone on Twitter the younger parents would have gotten the tweet earlier."
She advised the board that the district might use such networking to circulate news alerts, distribute good news and remind parents about important events and dates, among other things. "We think that we need to move forward with this, but very cautiously," she said. "We shouldn't stop parents from using the social media they use on a daily basis because we’re afraid of the potential misuse of it."
Board members supported the direction and said improving communication with parents and the public is "very important."