Sending a message about going to college
Tampa-based ENLACE Florida is cooking up an ad campaign to encourage kids to prepare for college.
The target audience: First generation college-going students in grades 8-10.
"In order to meet the future workforce demands of a knowledge-based society and economy, we are simply going to need more low-income students and students of color entering into and succeeding in college,” said the group's assistant director, Braulio Colón.
Read more here.