I’m all about crazy recruiting tactics for second-tier programs to get prospects’ interest. Here’s one I haven’t seen before, from Rivals.com.
Oregon State FLIES A PLANE over stadiums in California, with the words “Oregon State football” and “Go Beavs” lit up on the bottom.
The Beavers are having a fine season in the Pac-12, but they’re still a clear No. 2 team in that state. And in California, they’re farther down the list, probably behind USC, Oregon and Stanford, to name three.
That’s why I love tricks like this. It gets a prospect to know you’re interested and to think about you, at least for a second. Maybe they do enough research after that to schedule a visit. Then you've got a chance.
Or when Missouri used larger envelopes than everyone else – so a Tiger logo would stand out in a stack of mail on the coffee table.