Is this principal going to far? Or should she be applauded?
You know those little ceremonies Under Armour and the U.S. Army games have to present the participants of their All-Star events with jerseys? You know, the events that are either to honor the kids' selection or just a chance to get lots of free press coverage and advertising for the game?
Well, a principal in Santa Monica has taken the view that it's big companies taking advantage of kids to make money.
The player is USC verbal commitment Sebastian LaRue of Santa Monica High, and in an email to his mother principal Laurel Fretz wrote:
“If we didn’t care about Sebastian and his future, we would say, ‘Whatever. Sure, let’s do some ceremonies.’ But seriously, we cannot support a sporting good company coming to campus to take advantage of Sebastian in order to sell shirts.”
That's a stinging rebuke to ESPN and Under Armour, in this case. LaRue and his family may have to look elsewhere for a place to host the jersey presentation.
Not everyone in Santa Monica agrees with the stance taken. How about you?
The while story is right here.