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Abercrombie and Fitch sues Beyonce over perfume



Tbd-beyonce091809 Abercrombie and Fitch is suing Beyonce Knowles, saying her new perfume line violates trademark laws, the BBC reports. Looks like it's time for BeBe to call Kanye West to come to her defense!

The perfume deal with fragrance maker Coty has not yet been unveiled, but Abercrombie and Fitch is suing over the possibility of  Knowles using her alter ego, Sasha Fierce, to sell the stuff when it comes out in 2010. It seems A&F is worried that their own brand called Fierce would get lost in the mix, and Beyonce's brand would "pose a likelihood of confusion."

Both Beyonce and Coty have said the new scent will not use Sasha Fierce in marketing or as the name of the product, which leads us to ask, why bother filing a lawsuit? Doesn't anyone just ask nicely anymore? In fact, forget Kanye and sic Jay-Z on 'em; he's a businessman, so he knows how to hit 'em where it hurts.

[Photo: Getty Images]


[Last modified: Tuesday, May 25, 2010 10:56am]


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