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Beyonce Knowles commercial for Heat perfume too hot for British TV



You'd think Britain would love Beyonce Knowles, but it seems they think you're seeing a little too much of her in ads for her new perfume, Heat. Commercials for the fragrance have been banned from daytime TV, the Daily Mail reports. The censors must have thought someone would raise a stink about them.

It's not that the singer gets naked or does anything untoward, but it seems the Advertising Standards Authority doesn't care for her lounging around in a bathtub or slinking around all sweaty in a form-fitting red dress while singing Fever. "Several complainants had told us their children had seen the ad broadcast during the middle of the day around family programmes," a watchdog source told the paper (there were literally 14 complaints, the paper noted).

You can still catch it on British TV after 7:30 p.m., which is apparently bedtime across the pond -- or watch it above right now. Frankly, we don't see why the big deal isn't Beyonce using a 54-year-old song while ripping off George Michael's video for Freedom 90 to sell her perfume.


[Last modified: Monday, November 22, 2010 1:48pm]


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