Bon Jovi threatened by poor-selling drink
In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word “Mijovi” as well as other words “itsmijovi” and “itsmilife” that appear in the company’s marketing materials and on the can. Rather than use Carrington’s spelling, the letter used the phrases, “It’s My Jovi” and “It’s My Life,” which is the name of a Bon Jovi song.
Marcos Carrington says he named his coffee-based beverage after his girlfriend, Jovita, and will stop using the phrase “itsmilife” when an inventory of 3,000 cans are used up. Apparently the stuff isn’t flying off the shelves.
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