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Britney Spears is the 2009 Candie's girl



As Britney Spears rolls out her new tour for Circus, Candie's has announced that it has signed the resurgent pop princess as its 2009 poster child. Good, we weren't feeling like we were being sold to enough yet today.

Tbdbritneyspears030309 "Britney's back and Candie's has her. We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement," Dari Marder, chief marketing officer for Iconix Brand Group, Inc., said in a statement. "There is a perfect synergy between our Candie's girls and Britney's fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand."

Starting Tuesday, Spears will appear in print, TV, in-store and only marketing and ad campaigns for the clothing line, which is sold at Kohl's department stores. Go figure that the brand names are also sponsors for her upcoming promo activities, including a backstage video on the Candie's Web site.

"I'm so excited to be the face for Candie's Only at Kohl's," Spears said in a canned statement. "Candie's and Kohl's are doing such great things with my tour. It's great to work with a line that has such cool clothes and accessories."

That's quite a selection of Candie's girls she's joined, including the likes of Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy. No word on how much money is involved here, but we're guessing it's be more than enough to buy a new wardrobe.

[Photo: Getty Images]


[Last modified: Tuesday, May 25, 2010 10:25am]


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