Cadbury apologizes to Naomi Campbell for 'racist' chocolate bar ad

tbd-cadburyad060311.jpgCadbury has apologized to Naomi Campbell for running what she called a racist advertisement that poked fun at her diva behavior, and she has accepted their contrition. It looks like Jesse Jackson and Al Sharpton won't have to book flights to London after all.

The Kraft-owned company said in a statement on its U.K. website Friday that it was "not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so. We have been in discussions with Naomi's solicitors and can confirm that they have accepted our apology on her behalf as a conclusion to this issue."

Naomi seemed quite pleased with herself, after raising a ruckus over feeling maligned that she was being called chocolate.

"I'm pleased that Cadbury have made a 'sincere apology' in regards to their Bliss ad campaign," she told the U.K.'s Guardian. "The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology. I hope they and other multinationals can learn from this; that offence may not be their intention, but when it is shown that it has caused offence a sincere apology straight away goes a long a way."

The Juice* hopes she remembers that the next time she ends up in court for throwing a tantrum and beaning someone with a cellphone.

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[Last modified: Friday, June 3, 2011 3:49pm]

    

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