Celeb Boutique tries to sell Kim Kardashian dresses after Aurora shooting
If you thought social media was the absolute best way to get informed opinions, get a load of this: In the wake of the Aurora, Colo., shootings, England-based clothier Celeb Boutique's Twitter account used the opportunity to try to sell dresses, namely a Kim Kardashian-inspired number called the Aurora. You stay classy, Celeb Boutique.
In a tweet sent out early Friday, @celebboutique sent out the message, "#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)" with a link to the dress. After about eleventy billion chastising retweets and angry messages later, the site issued a multi-tweet mea culpa, revealing their social media department is full of ignorant, insensitive yahoos.
"We apologise for our misunderstanding about Aurora. - CB" they wrote, followed by, "We didn't check what the trend was about hence the confusion, again we do apologise. We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB"
That seemed to only fuel the ire against them, as many retweets apparently chastised the company for being downright dumb for assuming such a thing. The site has since closed its public relations number, And that's how Twitter recorded its first-ever out-of-context misunderstanding about a news event.