Demi Moore tweets a topless photo of herself
This Twitpic from @mrskutcher came with the tag line with the tweet, "remember.....you've got your own back" and evntually got picked up by all the gossip sites. Like The Juice*, Because we need the free photo so that we, too, can stay relevant. So what we're saying is, we know where Demi is coming from. You don't have to be sly about it, girl.
When someone asked her what the point of posting that photo was, Moore answered, "To remember to be your own best friend to find light & protection from within yourself!" And also to get on all the gossip blogs. Mission accomplished.