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Evan Rachel Wood is new face of Gucci fragrance

16

June

Tbd-evanrachelwood061710 We rarely get to write about Evan Rachel Wood in posts that don't involve Marilyn Manson, so it'll be fun to point out that she is the face of Gucci's latest women's fragrance. Between her and James Franco, Gucci now has the prettiest lineup in all of perfumedom.

“I chose Evan Rachel Wood as she has very strong character,” Gucci creative director Frida Giannini said, according to Women's Wear Daily. “She’s young, but rising and [an] influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”

That image apparently involves 21-year-old actresses who play rebellious teenagers in indie films, angry teenagers in Hollywood weepies and sulking teenagers in period pieces. That smells like big money.

[Photo: Getty Images]

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[Last modified: Tuesday, July 6, 2010 10:46am]

    

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