Selling off photos of your newborn is a time-honored tradition in Celebrityville these days, right up there with getting divorced and checking into rehab. that's why it's nice to see Jay-Z and Beyonce break with tradition and post photos of their baby girl, Blue Ivy Carter, on dad's website. If every celebrity's kid was this cute, we'd advocate everyone doing that.

"We welcome you to share in our joy," read a handwritten note posted on Lifeandtimes.com with these photos. "Thank you for respecting out privacy during this beautiful time in our lives. The Carter Family" Prepare your insulin injections and scroll down for more amazingly sweet pics.

This is a brilliant strategy; Not only do they head off the paparazzi freakshow by giving away free photos for everyone to see, they make all the other celebrities who sell pics to glossies look bad -- except Brangelina, who give away the money they get. But still, this is even better, because we don't have to be seen buying People.

[Photos: via lifeandtimes.com]