Proving that her recent apparent weight gain is only making her a bigger target for criticism, Jessica Simpson has announced that she's designing a line of dresses for women who aren't size zeroes. That's a euphemism for fat, we're guessing.

"I want to create clothes that flatter every figure. I know how a dress can make you feel so frumpy. I promise mine won't," Jessica tells In Style magazine. This is in addition to her shoe line, which has been pretty well-received, unlike Simpson's recent performances.

"We want to reach every type of person –- and we do. But mainly I'm all about you wearing the dress, not the dress wearing you," she said. "I know what flatters a woman, and trust me, I've been judged a lot in my life. By now I know what works if you're curvy."

Now we know what that whole mom jeans thing was about -- she had to prove she could wear her new line of clothes! Everything is marketing these days, people.

[Photo: Jess wears slimming black with Julianne Hough on Tuesday at the Academy of Country Music nominations in Nashville. AP]

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