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Julia Roberts, Christy Turlington L'Oreal ads banned in U.K. for excessive retouching

28

July

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The last time we paid attention to British advertising, it was because Cadbury's was apologizing to Naomi Campbell for comparing her to a chocolate bar. This time it's because Julia Roberts was so Photoshopped in a L'Oreal ad, it's been deemed illegal. Ouch.

A magazine campaign for Lancome U.K.'s Teint Miracle foundation was yanked by the Advertising Standards Authority because the images had been so manipulated, it was impossible to tell what the product actually did. Another ad featuring model of a certain age Christy Turlington for a Maybelline foundation called The Eraser also was bounced.

L'Oreal admitted Turlington's image was "digitally retouched to lighten the skin, clean up makeup, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows," the U.K.'s Guardian says, but pre-production shots of Roberts were withheld per Roberts' contract. Wow, vanity, thy name is Julia. The ASA was not amused.

"On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post-production techniques," the agency said. We can only guess what the unretouched images looked like that made them so awful. Did you guys see Gollum in The Lord of the Rings?

[Photos: The L'Oreal ad in question, and Julia on June 27 in L.A. Getty Images]

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[Last modified: Thursday, July 28, 2011 1:27pm]

    

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