NBC, NFL say they're very sorry about M.I.A. PDQ
How could it possibly be a successful Super Bowl halftime show without some controversy? Thanks, M.I.A., for flipping the bird at a record audience of 111.3 million people. NBC is not so happy about it, however.
The network and the NFL issued apologies Monday after the British singer may or may not have said the dirty part of "I don't give a s---" (it sounded as if she trailed off -- watch the video above) but definitely waved, inverted and subtracted at a camera during her part of Madonna's song Give Me All Your Luvin with Nicki Minaj during the halftime performance. NBC tried to blur the screen, but they were too slow to stop offending all 14 people who care about a middle finger being rude.
"The NFL hired the talent and produced the halftime show," NBC spokesman Christopher McCloskey told the AP, passing the buck like a supermarket cashier. "Our system was late to obscure the inappropriate gesture and we apologize to our viewers."
NFL spokesman Brian McCarthy had his own statement, saying, "The obscene gesture in the performance was completely inappropriate, very disappointing and we apologize to our fans." They really should be apologizing for letting 53-year-old Madonna bite off Gwen Stefani's cheerleader routine.
But much like Janet Jackson's nipple show in 2004, an informal poll here at The Juice* offices show most people completely forgot about it by the time the third quarter started, or didn't even notice it to begin with. They were too busy slavering over grown men in armor bashing each other's brains out to care about a so-called obscene gesture.
[Photo: Getty Images]