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Oprah Winfrey has to apologize for tweet asking for Nielsen families




Oprah Winfrey was just trying to boost rating for her pitiful network, but she's drawn the ire of fans and detractors alike for a tweet that's really landed her in hot water. And when you're trying to get ratings, angering the Nielsen Company isn't the way to do it.

As the Grammys started on Sunday, O tweeted via @Oprah, "Every 1 who can please turn to OWN especially if u have a Neilsen box." She was attempting to get people to watch Oprah's Next Chapter instead and followed that with "Commercial Grammy people..u can turn to OWN." While Oprah has often used Twitter to ask people to watch her fledging programming, she violated a Nielsen policy on coercing households with the magic boxes. At the company's urging, she deleted the message and issued an apology.

"I removed the tweet at the request of Nielsen," she told the the New York Times. "I intended no harm and apologize for the reference." A Nielsen spokesperson told the Times, "It is Nielsen's policy to note attempts to single out panel members to either change their viewing habits or otherwise influence or affect their reporting." The ratings report will be tagged with an asterisk for OWN, denoting possible tampering with results.

The worse fallout, however, may be from other Twitter followers, who took to the Twittersphere to complain about how desperate and pathetic Winfrey must be to beg for ratings when the second-most-watched Grammy Awards in history were coming on the air. Maybe it's time she and Gayle King take another road trip.

[Photo: Getty Images]


[Last modified: Tuesday, February 14, 2012 4:25pm]


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