People drops $6 million for Jennifer Lopez pics

19

February

Tbdjenniferlopezanthony022008 In a move that makes The Juice* want to go out and rent some celebrity babies, People has reportedly paid $6 million for rights to show photos of Jennifer Lopez’s soon-to-be-birthed twins, The Scoop says. $6 million! That’s $2 mil more than what Brangelina got for their daughter Shiloh.

And that’s only to didtribute the pics in the U.S. — Ok! has secured rights for its 15 international editions, including a Spain edition launching on March 26 that will surely benefit from having Lopez and Marc Anthony on its cover. But why let the U.S. go?

“Look at her track record with her movies, and look at her album sales. The U.S. market hasn’t been fascinated with her in some time,” a source told The Scoop. “It makes more sense to not spend a fortune on photos that won’t cause a noticeable increase on the newsstand. This just isn’t going to sell like Shiloh (Jolie-Pitt), and $6 million is a lot of money.”

So Ok! expects to clean up on this one, even though J.Lo is a native Yank. If you think about it, though, People is getting twice as much kid for only $2 million more, so it could be the pricing coup of, well, February 2008.

[Photo: Getty Images]

[Last modified: Tuesday, May 25, 2010 9:35am]

    

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