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Rihanna dropped by Nivea, bashed by CEO

8

August

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Nivea's new prez, Stefan Heidenreich, has publicly disapproved the idea of making Rihanna the face of the skin care line for its 100th anniversary. "Rihanna is a no-go," Heidenreich said, according to The Daily Mail. He also added: "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability." Heidenrich is also moaning about Nivea's previous decision to run ads containing the star and that Nivea was a sponsor for her world tour.

Last year, when Rihanna was initially signed on, the company said they were excited to have her. Board member Markus Pinger said in a press release: "Over the past 100 years, Nivea has been an iconic skin-care brand across the world. Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are."

In response to all this, the chanteuse posted a headshot of the charming CEO on her Twitter and wrote: "No caption necessary."

-- Sabrina Rocco, srocco@tampabay.com

[Photo: Getty Images]

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[Last modified: Wednesday, August 8, 2012 11:46am]

    

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