Taylor Swift's CoverGirl mascara ad banned for being fake

21

December

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If you haven't seen Taylor Swift's ad for CoverGirl's NatureLuxe Mousse Mascara and noted how long and luxurious it made her lashes look, don't get too bothered, because you never will. The National Advertising Division has cited the Procter & Gamble ad for being dishonest because her makeup is Photoshopped, so the company can't run it. And what makeup ad isn't altered, we ask?

"You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says 'okay, not really,' " NAD director Andrea Levine told Business Insider. The ad even noted that the makeup had been enhanced "in post-production," but the NAD still deemed it out of bounds.

Well, it's fairly reasonable to assume that a cosmetics maker would be faking something in an ad, but this marks the first time a U.S. ad has been banned in the United States. L'Oreal/Lancome and Maybelline ads for Julia Roberts and Christy Turlington were booted in the U.K. back in July, but they didn't include fine print noting it. No, all you had to do was look at those ads to realize there was no way that was real.

[Photo: Getty Images]

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[Last modified: Wednesday, December 21, 2011 5:17pm]

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