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U.K. bans another L'Oreal ad, this time with Rachel Weisz

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February

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Those Brits have done it again, banning a cosmetics ad for making the famous person in it look too fake. This time it was L'Oreal again, but instead of Julia Roberts or Taylor Swift, it was Rachel Weisz. Why do these makeup companies insist on making such beautiful women look so fake?

The U.K.'s Advertising Standards Authority was unhappy with L'Oreal's Revitalift Repair 10 ad featuring Weisz, saying it "misrepresented the results that the product could achieve." Indeed, she does look unnaturally smooth. She had to at least get a couple wrinkles from being in Constantine with Keanu Reeves.

"We told L'Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product," the ASA said in a ruling published Wednesday, according to Reuters. "Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz's face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even."

The good news for L'Oreal is that another ad with Jane Fonda wasn't "significantly modified." So Photoshopping Rachel Weisz is fine, but not Jane Fonda? We don't get it, L'Oreal.

[Photo: via YouTube]

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[Last modified: Thursday, February 2, 2012 5:23pm]

    

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