As if The Simple Life starring that jailbird mom Nicole Richie and our fave Juice* blacklister wasn’t horrible enough, E! has decided to cash in a show following Kelly Osbourne and Kimberly Stewart in favor of ... Kim Kardashian?

The New York Daily News’ Gatecrasher quotes InTouch Weekly’s source as saying “the network just wasn’t into Kelly and Kimberly’s show,” and for some reason thinks that a family-based reality gig about Kardashian is a goldmine.

Also on the show would be her four sister, her mother Kris and her stepfather Bruce Jenner (father of Brody). But really, who wants to watch the daughter of O.J. Simpson’s lawyer spend money, whine and fail at selling her yawner of a sex tape?

[Photo: Getty Images]