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E! cancels 'What Would Ryan Lochte Do?' after abyssmal ratings

His biggest competition is himself.

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His biggest competition is himself.



Sorry, Gator swim fans, but Olympic gold-medalist Ryan Lochte's reality show has been canceled by E!. Now we'll never find out if he'll compete in the 2016 Summer Games.

What Would Ryan Lochte Do? managed to average a mere 440,000 viewers over its eight-episode run this spring, The Hollywood Reporter says. That's with a promotional blitz and a premiere lead-in by Ryan Seacrest interviewing Kim Kardashian's family back in April; even then, the opener only scored 807,000 viewers, and that dropped off fast.

The good (or bad) news is that E! still wants Lochte to be a network personality again in the future. Preferably something in which his mouth is closed and his shirt is off, we're guessing.

[Last modified: Thursday, September 19, 2013 4:26pm]


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