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Eva Mendes starting new fashion line with New York & Co.

Eva certainly seems to know what she's doing, fashion-wise.

Getty Images

Eva certainly seems to know what she's doing, fashion-wise.

14

February

In what is great news for us because we get to run her photograph, Eva Mendes is starting a new fashion line with New York & Co. And not just accessories or t-shirts; We're talking a full-blown collection of outfits, a bunch of advertising and promotional appearances and a promising future of "interfacing with consumers."

"This could be significant for us," New York & Co. CEO Greg Scott told Womens Wear Daily about Eva by Eva Mendes. "We like to think big. We’ll see how the collection can grow." Scott told WWD bridesmaids dresses are a big possibility, but also things that aren't office attire-related.

"We don't address day-to-evening and real cocktail looks today," Scott said. "There will be pants and jeans because that's what our brand is known for. Eva is excited to pursue that also."

Mendes said she's ready to design, too: "I have a ton of ideas, but it's a bit early to discuss them," she said. "(The project) is taking up all my time, but in the best way possible. Everything I see is a possible design. My mind is consumed by it." That's good, because she's already made good career decisions before this. Remember how she wasn't in the sequel to Ghost Rider?

[Photo: Getty Images]

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[Last modified: Thursday, February 14, 2013 2:12pm]

    

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