Clear68° FULL FORECASTClear68° FULL FORECAST
Make us your home page
Instagram

Here's why that Hyundai Tucson on 'The Walking Dead' is so shiny

Say, forget these armored vehicles ... there's a brand new Ram 1500 full-size pickup over there! And let's let the guy with one leg drive it.

AMC

Say, forget these armored vehicles ... there's a brand new Ram 1500 full-size pickup over there! And let's let the guy with one leg drive it.

4

April

You don't have to be an eagle-eyed sharpshooter to have noticed by now the gang on AMC's The Walking Dead drive a remarkably clean and reliable Hyundai Tucson. That's because the Korean car company has paid the show's makers to show the SUV that way.

Variety confirms what you may have suspected -- that the SUV is part of an integrated marketing campaign -- but it also explains why the vehicle is always spotless and never has mechanical trouble, despite a distinct disruption in the spare-part supply chain: The Tucson “really is a trusted partner. It’s this getaway vehicle. It’s really there to help them get out of difficult situations,” Hyundai advertising director David Matathia said, noting the show's performance among 18-to-34-year-olds attracted the carmaker from the first season.

Even the unique green shade of the car is a careful choice. Variety's Brian Steinberg told The Juice* via Twitter "it matched up with the 'palette' of the show and producers requested it." Hyundai is in negotiations to return next season.

He also explains why there's no bloodstains on it, while other cars are rusted out hunks of junk: part of the deal is that “it can’t be used as a tank. It can’t be used to roll over zombies." That's likely one of the reasons you don't see Shane driving it anymore. Well, and that he's dead.



[Last modified: Thursday, April 4, 2013 3:01pm]

    

Join the discussion: Click to view comments, add yours

Loading...