Inaugural YouTube music awards will feature Lady Gaga, Eminem, Arcade Fire
Not content to let MTV be the only one getting all the buzz for awards shows, YouTube has announced its first-ever music awards show on Nov. 3. Because what we need are even more awards shows.
The website has already convinced Eminem, Lady Gaga and Arcade Fire to perform at the ceremony, which will be hosted by actor Jason Schwartzman, Billboard reports. Director Spike Jonze will be creative director. Winners in six categories, which will be announced this month, will be chosen by viewer votes.
"We’re trying to create live videos during the award shows so that the experience becomes more about creating than presenting," YouTube VP of marketing Danielle Tiedt said. "Music is our bread and butter and our heart and soul here at YouTube. Our main goal is to not just do another award show. We wanted to do something special."
The show is expected to last 90 minutes, which seems like a long time to give out six awards. If they want to try something different, they should make the ceremony about 20 minutes long and send everyone a coupon for free microwave popcorn. That would guarantee results!