Paula Deen making comeback with new company

Can Paula's career start sizzling again?

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Can Paula's career start sizzling again?

13

February

It’s been less than a year since Paula Deen admitted using the N-word and lost pretty much everything because of it. But now, with the help of a $75 million cash infusion from private investment firm Najafi Cos., the butter pusher has created a new company, Paula Deen Ventures.

The umbrella company will oversee her restaurants, cruises, cookbooks, cookware, product endorsements and so forth, the Wall Street Journal reports. “Our investment allows the Paula Deen brand to expand their relationships and the partnerships that are already in place and support those partnerships on a go-forward basis,” Najafi said.

Steven Nanula, chief executive of Paula Deen Ventures, said the company is in talks with TV networks, retail chains and other potential partners. And guess who’s not one of them. Food Network, which fired Deen in June after she admitted using a racial slur during a videotpated court deposition. The Southern cuisine maven later went on a tear-filled apology tour, but it wasn’t enough. Her sponsors dropped her like a hot potato.

[Last modified: Thursday, February 13, 2014 10:43pm]

    

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