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'Reading Rainbow' reaches Kickstarter goal in one day

All together now: Take a look, it's in a book... Reading Rainbow!


All together now: Take a look, it's in a book... Reading Rainbow!

Possibly one of the best things to happen to 2014: LeVar Burton has launched a Kickstarter campaign to reboot Reading Rainbow.

In other news, both the child and mother in us are squealing with delight.

The campaign had already surpassed its goal of $1 million Wednesday night, reaching $1.3 million thanks to more than 29,000 backers. The total is climbing fast, and the campaign still has 34 days to go.

“I believe that every child has a right, and a need, to be literate,” the show’s host and Star Trek: Next Generation alum wrote. “We have a responsibility to prepare our children … and right now, the numbers show that we, as a society, are failing in that responsibility. Right now, 1 out of every 4 children in America will grow up illiterate.”

The Roots actor noted that Reading Rainbow won 26 Emmys and a Peabody award and said he plans to relaunch the show and his career via a Web series.

“Now, we’re trying to reach a new generation of digital natives,” he wrote.

Oh, and if you can shell out $600, you get to talk to Burton for five to 10 minutes. Score!

[Last modified: Wednesday, May 28, 2014 11:15pm]


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