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Scarlett Johansson's Super Bowl ad offends everyone

ScarJo and the SodaStream that has her explaining herself.

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ScarJo and the SodaStream that has her explaining herself.



Here’s the latest example of the perils of celebrities becoming the face of global brands. Scarlett Johansson is taking heat for her new ad campaign for SodaStream, an Israeli drinkmaker that recently signed her to be its first “global brand ambassador.”

According to the AP, SodaStream has come under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank.

Johansson, 29, said in a statement to the Huffington Post that she didn’t intend to become embroiled in a political controversy.

“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” Johansson told HuffPo. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting ... equal pay, equal benefits and equal rights.”

That sounds kind of political to us.

ScarJo is a global ambassador for humanitarian group Oxfam International, which also criticized her affiliation with SodaStream.

The commercial is to appear during Sunday’s Super Bowl, but Fox initially rejected the ad. For political reasons? No, the network didn’t like its diss of Coke and Pepsi. The offending line was cut, and the ad is a go.

If only the Israeli-Palestinian issues could be resolved so quickly.

[Last modified: Tuesday, January 28, 2014 10:02pm]


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