Barnes and Noble launches all-new Nook, Simple Touch Reader
At a time when we keep hearing about new tablet computers with dazzling color displays and more processing power, Barnes and Noble continues to see value in providing customers with a simple and elegant way to read books. Today they launched the all-new Nook, calling it "The Simple Touch Reader."
Obviously aimed at competing with the wildly successful Kindle sold by Amazon, the new Nook is very small, has a full-touch, 6-inch E-Ink Pearl display and can run for up to two months on a single battery charge. It weighs 7.5 ounces and is only 6.5 by 5-inches in size. The absence of a physical keyboard provides the reduction in length, making it much smaller than the Kindle and 21-percent smaller than the original Nook. It's available for pre-order now, as a WiFi-only device, for $139. Amazon's WiFi Kindle sells for the same price. You can see a comparison of the new Nook and the Kindle 3 here.
Running Android 2.1 with an 800MHz processor, the Nook has 2GB of on-board storage and also has a microSD card slot for up to 32GB of additional storage.
Additionally, a new feature in the Nook Store called Nook Friends was launched. Nook Friends is a social network for readers who want to swap books and compare notes on the latest releases. Through your activity feed you can see your friends' most-recent ratings and reviews, shared quotes, recommendations and updates on how they are progressing through their latest book.
The new Nook is scheduled to ship on June 10 and can be ordered online and in Barnes and Noble stores now.