Blether Labs launches !blether private group chat beta for Twitter
Blether Labs today launched the beta version of their group chat application for Twitter, called !blether. The application creates a new web-based link to a special chat interface after a user starts a room by tweeting "!b" at the beginning of their tweet, followed by the Twitter handles of their intended chat room participants and a title or topic for the room. Only users mentioned in the original Tweet will have access to the group chat unless invited by the organizer of the chat. Once the room is created additional people can easily be added using their Twitter handles.
Having a separate interface for continued, private conversations with individuals and groups using your Twitter handle is a cool idea and will likely be used by many people once they get it going. Check it out. Info from the press release is below.
BOSTON & DUNFERMLINE, Scotland--(BUSINESS WIRE)--Blether Labs, a US-based social media platform provider, today announced the beta of its real time private group chat application, !blether. With !blether, Twitter users can create group chats with both followers and non-followers by including the “!b” command code at the beginning of their Tweets. Blether Labs’ !blether is the first consumer product to be spun from Zendit Ltd., the Dunfermline, Scotland based digital platform and product innovator founded by Kevin Bradshaw and Steven Wexelstein.
“From the foundation of the company, our goal was to build a class-leading service platform and a suite of engaging consumer products”
!blether works by continuously scanning Twitter in search of the “!b” command. When it receives the command in a user’s Tweet, all Twitter handles mentioned in the Tweet will receive an @mention with a link to a private group chat on !blether’s platform. Only users mentioned in the Tweet will have access to the group chat unless invited by the organizer of the chat.
“From the foundation of the company, our goal was to build a class-leading service platform and a suite of engaging consumer products,” said Kevin Bradshaw, CEO of Blether Labs. “The release of !blether marks a significant milestone for us. !blether is the first application release from Blether Labs, a new company we have just created to lead marketing and commercialization in the US.”
“Zendit was kick-started by a $50k R&D innovation grant provided by Scottish Enterprise, the economic development agency for Scotland,” said Steven Wexelstein, CTO of !blether. “The Zendit platform allows for rapid creation and cost-effective operations of ‘rich social’ applications, on all devices scaled on demand in the cloud. Using only this grant, customer revenue and our own funds, the team has delivered something quite unique for the Twitter universe.”