'Call of Duty: Black Ops II' features unsettling viral marketing
Treyarch and Activision are unleashing the latest Call of Duty installment, Black Ops II in November, but the marketing behind it may be more powerful than anything the game contains. This week's Geek Speak says:
The ad campaign reveals the new Treyarch offering is set in the year 2025, after battlefield technology has become so advanced, unmanned weaponry controls every aspect of war (watch both videos at tampabay.com/blogs/latest-gadgets). The problems begin when these robotic protectors are hijacked by cyberterrorists and used to attack Los Angeles.
While this is great fun (mostly because I have an irrational fear of robotic overlords enslaving the planet), the verisimilitude with which these videos are produced is astonishing. It's also creating the biggest obstacle to the game's eventual success — maintaining a narrative thread that will live up to the expectations.
Read the rest here. And watch the documentary campaign featuring author P.W. Singer and Lt. Col. Oliver North above, with the gameplay trailer below.