Jawbone UP aims to track your habits and improve your health
With the launch of the iPhone 4S, everyone is talking about Siri, the personal assistant. Now it looks like Siri may have a friend named UP from Jawbone who intends to be your personal trainer.
The Jawbone UP is a small wristband that works with your iPhone or iPod touch to track your daily movement, sleep patterns and eating habits. Using the app you can track your behavior and choices to create personal and group challenges as motivation to reach personal health goals. The wristband uses a sophisticated MotionX tracking engine in a water-resistant design that is made to blend-in with your daily routine whether you're at the gym, running at the park, wearing a business suit or in the shower.
UP by Jawbone (wristband + App) helps you measure:
- Activity – The band automatically measures and stores all aspects of your activity: steps, calories burned, distance, pace, and active versus inactive time throughout the day
- Sleep – The UP band's sophisticated motion engine automatically tracks all aspects of your sleep including hours slept, time to fall asleep, phases of sleep (deep versus light) and overall sleep quality.
- Eat – Capturing your meals in a photo journal is as easy as taking a photo with your iPhone or iPod touch. UP tracks where you're eating, when you've eaten, and even asks how you feel after you've had time to digest your meal making it an easy way to identify how different foods affect your body.
Watch the video below for an overview.
UP can be your daily alarm clock and a reminder system that will gently vibrate to tell you when it's time to get up in the morning and when it's time to move around during the day. It will be available in three sizes (small, medium, large with extra large coming soon) and seven colors (Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red, Bright Blue) and is available now for $99.99 at Jawbone.com. Apple, AT&T, Best Buy and Target will have it nationwide beginning Nov. 6.
The UP wristband collects data 24/7. Using the concealed 3.5mm plug, you connect it to the headphone jack on your iOS device and use the app to sync your data. You also change the settings on the wristband using the app.
The concept of the UP device is similar to the Fitbit, which was very popular last holiday season. UP raises the stakes a bit while staying at the same price point, adding dietary tracking and social networking for group goals. The UP wristband looks very small compared to Fitbit too, and interactivity with iOS devices is definitely a plus. With Fitbit you had to upload your data wirelessly using a computer.
AT&T stores are setting up special in-store UP displays that allow you to find your wristband size and test the product through an interactive iPad demo before purchase. You also can download a pdf of the UP fitting guide here. The stores will have the UP wristbands available in black only on Nov. 6 with more colors coming soon. The UP iOS app is available for download now but requires the wristband to operate.