Reese's Minis have odd but welcome debut at CES
One odd debut at the International Consumer Electronics Show last week was Reese's Minis, a bite-sized version of the famous peanut butter cups, without the wrapper. Calling them the "Next Big, Little Thing," the new, naked cups were unveiled in the Grand Lobby of the Las Vegas Convention Center on the first day of the show.
The only reason I say the debut was odd is because it was a consumer ELECTRONICS show. Given a sample of these new cups I checked for batteries or circuit boards and all I could find was tiny, dime-sized morsels of chocolate and peanut butter goodness. So what gives?
Well as it turns out, the Minis were intended to be symbollic for the evolution and innovation of small in the consumer tech industry.
Techies at CES seek out cool innovations like mini-tuners, mini-cams and gotta-have gadgets so small you could fit a fistful in your pocket. So who says that the next, big mini innovation can’t come from a candy company? Reese’s Minis reflect the best in creative product innovation and ‘on-the-go’ interfacing with user taste buds. And they solve an important issue for techies, too – their size and unwrapped state makes them ergonomically perfect for one-handed internet surfing or texting.
- Anna Lingeris, spokesperson for the Reese’s brand
Consequently, the Reese's Peanut Butter Cups were named the official candy of CES. They're available now in stores. If you get some, have a friend nearby to stop you from eating them all because without the wrappers, you can burn through a bag of them faster than a techie can hack a new iPhone.