Verizon has record sales launch with iPhone
In the first two hours of their pre-sale of the iPhone to existing customers, Verizon broke their own all-time record for a first-day launch of a single product. And even though they didn't make it really easy for folks to order them by launching in the middle of the night (3 AM EST) under-estimating the demand (there were reported web site traffic issues), they still managed to sell more iPhones online from 3 AM to 5 AM online than they have sold on a single launch day in their brick and mortar stores. It all happened so fast about 17 hours late, at 8:10 PM, they shut down the sale likely turning away tens of thousands of procrastinators who didn't think it would be necessary to get one right away. Here's an excerpt from this morning's press release:
BASKING RIDGE, N.J., Feb. 4, 2011 /PRNewswire/ -- At 8:10 p.m. EST yesterday, Verizon Wireless ceased online orders of iPhone 4 to existing customers and ended the most successful first day sales in the history of the company.
"This was an exciting day," said Dan Mead, president and chief executive officer for Verizon Wireless. "In just our first two hours, we had already sold more phones than any first day launch in our history. And, when you consider these initial orders were placed between the hours of 3 a.m. and 5 a.m., it is an incredible success story. It is gratifying to know that our customers responded so enthusiastically to this exclusive offer – designed to reward them for their loyalty.
No actual sales numbers were released and it's possible the initial allotment of phones was smaller than the anticipated demand, but I doubt it. It looks like they sold a pile of iPhones and on Feb 10 that pile will be in the shadow of a mountain when the final sales figures are known.