Ticketmaster takes on StubHub, other e-resellers
Buying tickets for concerts and sporting events has long been … well, if not a complicated process, certainly not an easy one. On one hand you have the official box office outlets with unsold tickets, and on the other you have scalpers and people trying to resell tickets they've bought. The problem is these are fairly separate marketplaces.
So last month Ticketmaster began rolling out a new service it calls TM+, which aims to let customers see what tickets are for sale and resale at the same time.
So far, the rollout has been limited to about 300 events while the service is in beta, but should be expanding pretty quickly. "More than two dozen professional sports teams have signed up, including many in the NFL," the Associated Press reports. "With the pro football season beginning in earnest Sunday, millions of football fans could start using the system soon."
For consumers, the service can help make better decisions. The AP article described one event, the upcoming Sept. 22 NFL game between the Miami Dolphins and Atlanta Falcons, for which TM+ showed a ticket available for resale for $146.05 right next to an unsold ticket priced at $85. For Ticketmaster, it's a way to leverage their entry into the ticket resale market, giving their TicketsNow sister site leverage against competitors like StubHub and Craigslist.
Read more about TM+ here: "Ticketmaster puts resale, unsold tickets in 1 spot," Associated Press, Sept. 6, 2013.