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New uniforms unveiled

25

August

The Lightning unveiled its new logo and jerseys today at the team's annual IceFest, choosing to modernize the long-standing existing logo instead of opting for an entirely different look.

The new Lightning logo looks very similar to the old one, only with a more vibrant bolt, the "Tampa Bay" script more readable and the removal of the repetitive word "Lightning" from the logo.

Several Lightning players, including All-Star Martin St. Louis, walked down the red carpet to a stage the West Plaza of The St. Pete Times Forum, along with local TV personalities. Behind them a 50-foot jersey was unrolled from the top of the parking garage.

The release of the logo coincides with the league-wide uniform change to sleeker, tighter uniforms that are supposed to give players more mobility and be lighter.Both the Lightning's new logo and the new uniforms were designed by Reebok. The Lightning approached Reebok two years ago about changing the logo.

"They were presented with a unique opportunity," said J.J. Stelter, senior designer for Reebok. "They were just coming off the lockout and they were the defending World Champions. You don't want to totally re-invent that look. There are still many traditional quinessential Tampa Bay details."

[Last modified: Sunday, August 16, 2009 4:38pm]

    

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