'Seen Stamkos?' creator Mark Gullett starts ad firm
Mark Gullett called the prospect of building a business from scratch "pretty scary." At the same time, the Lightning's former vice president of marketing feels good he and two other colleagues, who also worked for Tampa Bay owner OK Hockey, have taken matters into their own hands.
Gullett, one of about 30 employees OK Hockey laid off after the season in response to some very difficult economic conditions, has launched Mark by Ben Advertising along with Greg Wolf and Bobby Lanza, both of whom also were laid off from the marketing department.
"It is scary," said Gullett, who spearheaded last summer's very successful "Seen Stamkos" campaign. "There's not a steady paycheck every Friday, but at the end of the day it will all work out great. It's a lot more fun when you're out working yourself."
Gullett got national attention when his son, Ben, made a YouTube video extolling his father's attributes as he searched for a new job.
"Basically, I had a lot of calls about people saying, 'I can't hire you but I can use help with this or that,' and the thought was piecing all these things together," Gullett said. "A lot of people I've known in the past said, 'You should start your own company,' which is pretty scary."
On a personal note: good for Mark, who always was gracious with his time, even when I was writing in the Times about the problems with the display ads on the wall of the St. Pete Times Forum at the corner of Morgan and Channelside.