Tampa Bay Lightning doubles season ticket sales for 2011-12, CEO Tod Leiweke says
The Lightning, coming off its first playoff appearance in four years, has sold more than 10,000 full season tickets for next season, CEO Tod Leiweke said, doubling last season’s total of 5,000.
“We’re right at 10,000, maybe 10,005,” Leiweke said. “We feel good about that.”
Leiweke said renewals are running at about 90 percent, which means about 5,500 new subscribers have signed up. When yet-to-be-sold partial season tickets are factored in, Leiweke said he hopes the season-ticket base will be about 12,000.
“Our job is to sell out every game,” he said. “We still have work to do to get to that. But to say we’d be at 10,000 right now, that’s a heck of a target.”
Sellouts won't be quite as difficult next season as the St. Pete Times Forum eliminated sections 323 and 324 (and 574 seats) to make room for a pipe organ and party deck as part of a $35 million arena renovation. It also lost 144 seats by eliminating eight suites, two in each corner of the lower bowl, to create sight lines from the concourse.
That's 718 fewer seats in a building that had an official capacity of 19,758 for hockey, though when standing room, restaurants and lounges are factored in, the Times Forum still will hold more than 20,000 for games.