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Talking Super Bowl Ads with NPR, and my list of favorite spots to see before the big game
Good news for Super Bowl fans who find the game a pesky diversion from what you really care about: The ads.
Now you don't have to wait until the game to see them.
Thanks to Volkswagen's success last year with a Super Bowl ads they released early of a kid in a Darth Vader suit, many big advertisers have released their commercials early online, hoping for viral buzz which builds awareness.
As I told NPR Thursday, this is a war for the second screen everyone is using; according to some marketers, as many as 60 percent of Super Bowl viewers will have another screen in front of them, from ipads to smartphones.
And since the super-expensive ads (priced at an average $3.5-million per 30 seconds this year) usually kick off a year-long marketing campaign, advertisers love an environment where a commercial gets free exposure online and in news coverage before the game (the Ferris Bueller homage featured in the picture to the side has racked up 9-million-plus views BEFORE it hits the game.
So look below for my conversation with NPR and enjoy:
Best use of Seinfeld
Other than his standup, I haven't found much from Jerry Seinfeld which made me laugh after he left his classic sitcom -- until this inspired commercial, featuring an amazing cameo from Jay Leno.
Best use of Shatner
Priceline.com’s Super Bowl ad shows the heroic end of William Shatner’s Negotiator character, plunging to his death after saving a bus full of people he urged to “save yourself…some money.” Cool punchline: lady books a hotel as bus bearing Shatner explodes, then lady turns and says “It’s what he would have wanted.” If only Captain Kirk’s death in the Star Trek movies had been so sly.
Best shot at a repeat of last year’s success
Volkswagen’s “The Bark Side” ad features a chorus of dogs shouting out the theme music used to introduce Darth Vader in Star Wars. A way cool shout out to last year’s cutesy commercial with the little boy dressed like Vader. And the geek in me – okay, most of me – loves the dog dressed like the giant armored transports from the Empire Strikes Back
Worst shot at a repeat of last year's success
Turns out "The Bark Side" was a trailer for this spot, which is a classic case of marketers getting so jazzed by past success, they forget why we liked their original ad in the first place.
Most annoying ex-athlete
“Neon” Deon Sanders takes a prize that’s tough to win when Terry Bradshaw is onscreen, wearing a Pepto Bismol pink blazer for a Century 21 ad and loads of self-satisfied attitude for a Bridgestone tire commercial featuring footballs made of treads. Nothing more annoying than a sorts star who doesn’t know when he’s being overbearing (that means you, too, Bradshaw!)
Best use of nostalgia
Yeah, it feels weird seeing Matthew Broderick reprise his Ferris Bueller character 26 years later, just to cavort around Los Angeles in a Honda CR-V (especially since the ad airs on Sunday when, you know, most people aren’t actually working). But the result is a modern take on all the stuff we’d want to see in a Bueller sequel with two cool advantages: it only last 2 ½ minutes online (1-minute during Super Bowl), and there’s no Ben Stein. Ohhh, yeeeah.
Best grab at Twilight’s audience
Audi’s ad featuring a vampire who drives up to party in a car with LED headlights which make every bloodsucker explode, works wonderfully. For Twilight fans, it’s a fun shout out to their favorite films; for haters, it’s a demonstration of what we’d love to do to Edward and Co., anyway. Everybody wins.
... Read more
Daily Show airs story with footage of Aasif Mandvi asking Gov. Rick Scott to pee in a cup
Daily Show correspondent Aasif Mandvi's recent trip to Tallahassee, where he asked a number of state legislators to pee in a cup while working on a story about Florida's drug testing of welfare recipients finally hit the airwaves last night.
And, as expected, it made the Sunshine State look like a haven for hypocrisy and hysterically uninformed conservatism.
There was great footage of Mandvi asking Gov. Rick Scott to pee in a cup during a press conference -- look for Tampa Bay Times Tallahassee bureau chief Steve Bosquet's pricelessly shocked expression as the Tampa-raised correspondent makes his bizarre request (I don't think he knew who Mandvi was). There was also great clips from the Times outlining the cost of the drug testing program, which has resulted in taxpayers footing an extra $200,000 toward tests which just 2 percent of welfare recipients failed.
The whole program seems a perfect example of ideology trumping the facts or common sense. Scott may believe that drug use is more common among welfare recipients than the general public, but academic studies indicate lawmakers continually overestimate the amount of drug use among welfare recipients.
A 2004 study cited by the National Poverty Center estimated 21 percent of welfare recipients had used an illegal drug sometime in the past year -- exclude marijuana and the percentage drops to 10 percent and just 4 percent used drugs often enough to significantly impair their lives. Seems to me that steering recipients with drug programs into treatment would make more sense that cutting them loose, but that doesn't look as good on a campaign bumper sticker.
Mandvi didn't show attorney general Pam Bondi, who provided a cup of apple juice, or other legislators who supposedly participated.
But in showing Rep. Scott Plakon, supporter of the drug testing bill, stating that recipients of public money should submit to a test before refusing to submit himself, the Daily Show made its point loud and clear.
Time for the world's political media to go cold turkey on its Donald Trump addiction
As Donald Trump suckers media into covering his political announcements yet again -- first with hints he might support GOP candidate Newt Gingrich, then with rumors the endorsement will instead go to primary front runner Mitt Romney, instead -- this time has come to sit down with media outlets like the families who confront wayward addicts on A&E's Intervention.
It is time for the news media to cold turkey on Donald Trump.
The biggest reason is the simplest. His pronouncements often come while his TV show, NBC's Celebrity Apprentice, is airing or about to air. The show's latest edition returns in less than two weeks, on Feb. 19, providing serious motivation for Trump to start speaking up about politics to raise his profile in anticipation of the series' debut.
The last time he offered sustained interviews on the subject, you may remember, was the last time the show was on the air, as Trump insisted he had investigators in Hawaii digging up amazing revelations about President Obama's birth history. CNN sent a reporter to the islands, saw no Trump investigators and proved for the umpteenth time that Obama was an American citizen.
Frankly, that should have been the end of media outlets asking Trump anything beyond who he might fire next on The Apprentice. But we are still presented with footage of a swaggering Trump advocating tariffs on goods from China and setting up a press conference in Las Vegas at 3:30 today.
At least the Christian Science Monitor had the good sense to ask whether a Trump endorsement wouldn't be worse than not getting one, noting that more Republicans say they wouldn't vote for a nominee he recommends. The Democratic National Committee already has a rebuttal ad out, noting that Romney and Trump both seem to like firing people.
It's a tough blow for Gingrich if the latest rumors are true that Romney has Trump's endorsement.
Gingrich was one of only a few GOP candidates who agreed to the debate Trump tried to moderate in late December, and the tea party faithful who remain wary of Romney have embraced Gingrich more readily.
I remain hopeful someone in Las Vegas will ask -- and keep asking -- why anyone should place any value in the endorsement of a guy who was bluffing about Obama's birth status.
But what we all really should be doing is ignoring him completely. For an egomaniac with a TV series to promote and a habit of playing the news media like a well-tuned violin, its the only punishment which fits this particular crime. ... Read more
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America's Got Talent (with Howard Stern) comes to The Mahaffey Theater in St. Petersburg April 3 and 4
Given reality TV's love for the Tampa Bay area and the fact that auditions were held in Tampa in November, you might predict that NBC's America's Got Talent would come back to the Sunshine State for auditions with the show's celebrity judges.
And you would be right: The network announced today that it will bring auditions to the Mahaffey Theater in St. Petersburg April 3 and 4, featuring celebrity judges Howard Stern, Howie Mandel, and Sharon Osbourne along with host Nick Cannon.
Turns out, tickets are free for anyone age 14 or over; click here to order some.
For the first time in the show's history, America's Got Talent sent producers to the Tampa Convention Center for auditions in November, courting contestants for the show's seventh season.
Click here to see photo from the Tampa auditions.
As an added bonus, the St. Petersburg audience will get a look at shock jock Stern, a new judge who joined the show after British star Piers Morgan dropped out to devote more time to his CNN talk show. ... Read more
RIP Don Cornelius: The Soul Train host who gave black America a proud voice on television
When I looked at Soul Train host Don Cornelius back in the ‘70s, I didn’t see a pro-black entrepreneur who would become the African American Dick Clark.
I saw my dad. And his entire generation.
Cornelius, 75, died early Wednesday morning in Los Angeles of a self-inflicted gunshot wound, according to police quoted by the Associated Press. Back in 2009, the host had gone through a divorce and spousal battery charges, admitting in court he had significant health issues.
But in the 1970s, there was no cooler man alive.
Big, perfectly-formed afros. Platform shoes reaching the sky. Satin suits so sharp you could cut your finger on them. And at the center of it all, a host so mellow, you could place a pad of butter on his tongue and it wouldn’t melt.
Cornelius, with his suave manner and taste for cutting edge ,‘70s fashion, was just like the proud, black men I saw every day in my Gary, Ind. neighborhood.
Filled with a passion for African American culture and giddy with the recent success of the civil rights movement, these were men ready to move up in the world while holding on to their unique culture and style, urged by achievers like Cornelius to “say it loud…I’m black and I’m proud.”
“My dad spoke the same language, so you respected him right away,” said Orlando Davis, 40, host of the morning show on rap station WLLD-FM (Wild 94.1), another child of Gary who grew up watching Soul Train on Saturday mornings. “When I was coming up, you didn’t get out of your PJs in the morning until Soul Train went off...And it was so cool that he knew everybody personally.”
For those of us living in the shadow of Chicago in Northwest Indiana, Soul Train felt like a local creation, developed by Cornelius for WCIU-TV in 1970 as a showcase for black artists who couldn’t get on white-oriented music shows such as Clark's American Bandstand.
Many of those performers were pals of Cornelius, a news reporter who covered Martin Luther King Jr. and local civil rights hero Jesse Jackson. I remember those days as a heady time for black folks: in Gary, just a 30-minute drive east, the city elected its first black mayor and had an amazing local group, The Jackson Five, who brought attention from Motown Records owner Berry Gordy and his signature star, Diana Ross.
“I had a burning desire to see black people depicted on television in a positive light,” said Cornelius during an interview for the 2010 VH1 documentary Soul Train: The Hippest Trip in America. “I wanted to do a black American Bandstand.”
More than featuring black artists who couldn’t get arrested on mainstream television – Superfly-era Curtis Mayfield and Cornelius’ longtime buddies the O’Jays were early guests – Soul Train became a showcase for black culture.
... Read more
With Paula, Nicole and Steve Jones out at X Factor, who should be in?
Elton John.
That might be the only person who can save Simon Cowell's talent show The X Factor now, amid news that the former American Idol star has fired almost everyone who appeared on camera with him during the show's inaugural season.
Yup, judge Nicole Scherzinger, host Steve Jones and Cowell's pal Paula Abdul are all out the door in a housecleaning aimed at juicing a show widely viewed as a disappointment by fans and industry watchers.
Abdul said on Twitter Tuesday that she saw the hook coming, as all sides released statements trying to but the best spin on a brutal course correction. She tweeted: "I have absolute understanding of the situation. Simon [Cowell] is, and will remain a dear friend of mine and I've treasured my experience working this past season."
Given Idol's wobbly ratings this year, it's entirely possible that X Factor's biggest problem is viewers' fatigue with singing shows (we'll learn that for sure when NBC's The Voice comes back to new episodes next week).
But whatever fatigue affecting fans surely wasn't helped by Jones' uncomfortable delivery, Scherzinger's oddly self-centered actions and Abdul's surprising lack of chemistry with fellow Idol refugee, Cowell.
Now the question emerges, big as Cowell's oversize ego: Who should the show hire next?
John, a blockbuster pop star Idol tried hiring before settling on Steven Tyler and J. Lo., is a dream hire who would add instant buzz and credibility. Which is probably why he won't do it.
But who else could fill the impossibly pretty shoes of Jones and Co.?
Mariah Carey -- Top contender to fill the crazy diva slot abandoned by Abdul. But could she handle the pressure of live judging?
Madonna - There's a question whether her and Cowell's egos could fit in the same arena. But the dueling British accents would be priceless.
Harry Connick, Jr. - Since his star turn as performer and mentor on Idol a few years ago, his name comes up constantly for music judging gigs. But Cowell likely wouldn't present a panel with three men -- especially one who is better-looking and more talented than the guys already there (snap!)
Ryan Seacrest - Yeah, it's a long shot, but he can probably fit in X Factor between taking over NBC's Today show and revitalizing Mark Cuban's little-seen HD Net channel.
Regis Philbin -- I hear his schedule has opened up.
Who would you suggest? ... Read more
NPR serves up compelling profile of Tampa Bay Times own political reporting legend Lucy Morgan
NPR comes up with an amazing story about Florida politics on the primary eve -- namely, the tale of 71-year-old Lucy Morgan, the Tampa Bay Times' Pulitzer winning, super-plugged in corruption bloodhound in Tallahassee.
The radio service's Noah Adams told the world today what we Times readers already know -- Lucy kicks butt and takes names with detailed, knowledgeable stories zeroing in of the largess and larceny which so often fills Florida politics.
Folks may say she's semi-retired, but Lucy still does more and better work than most of us on he job full time. Check out Jeff Klinkenberg's cool story on her here.
Check out a really cool feature which told me quite a bit about a lady whose work has set an amazing standard the entire time I've been at the Times.
... Read more
As GOP voting proceeds in Florida, Dan Rather and the world's media turn to Tampa Bay area
TAMPA -- Dan Rather leaned back in a chair at the Marriott Waterside Tuesday morning, already in a suit and ready to begin a day of analyzing Florida's GOP primary election returns for a host of media outlets and his own live show on HD Net.
"Florida, arguably, is the most important swing state in the country," said the former CBS News anchor, placing the Sunshine State on his short list of five most important states for the presidential election going forward. "And it's a true swing state -- which is to say, sometimes it goes Democratic, sometimes it goes Republican...It's hard to imagine a successful scenario for any candidate which doesn't go through Florida...(and) at this time -- underscore that, all caps -- I think Obama's a slight underdog to the Republicans."
Rather will repeat those observations for local and national TV news outlets over the course of the day, raising awareness for his work on upstart channel HD Net (soon to be rebranded AXS TV), while sharing experience covering elections reaching back to the days of John F. Kennedy and Richard Nixon.
And he's not alone. National news outlets have descended on the Tampa Bay area full force, with CNN cameras perched on a balcony at WFLA-Ch. 8's headquarters overlooking the Hillsborough River, while Fox News Channel anchor Brett Baier is expected to call election returns from Tampa.
The morning news shows featured a succession of Florida officials, from former Gov. Charlie Crist and U.S. Sen. Marco Rubio to Adam Putnam, speaking for the Romney campaign. (experts must be in short supply; I've even gotten calls from the BBC, a Chicago radio station and U.S. reporters for Fuji TV in Japan.)
As many have said, Florida is the first primary which comes close to looking like the rest of the country, held in a sprawling state where person-to-person politics counts for much less and the deluge of TV ads funded by Romney and Gingrich count for much more.
According to Media Life magazine, Tampa area TV stations are expecting $40-million in political ad spending over the course of 2012, just in the presidential and U.S. Senate races. A large portion of that haul, $23-million, is expected in the fourth quarter close to the general election.
Small wonder WFLA brought back its 11 a.m. newscast in January, while WTSP-Ch. 10 added a half hour to its 9 a.m. newscast. Political advertisers prefer to slot their commercials in newscasts, when more potential voters are expected to be watching; expanding news hours gives more potential slots for political ads even as local reporters scramble to cover the campaigns as they touch down locally.
Most news outlets are planning live coverage of the returns in Florida, from the cable newschannels to NPR and even Current TV (curiously, that channel's Chief News Officer, Keith Olbermann, will not be anchoring; onetime CNN host Bill Press will lead election coverage instead, flanked by another ex-CNN-er, former New York Gov. Eliot Spitzer.)
In Tampa, Rather sees an opportunity to present live programming on a channel currently under revamping by owner Mark Cuban. Over the summer, HD Net is expected to be rebranded as AXS TV, a home for concerts and live events in a partnership with American Idol host Ryan Seacrest, the talent agency representing Seacrest CAA and concert promoter A.E.G.
The 80-year-old anchor has always seemed an odd fit for a channel courting young men with programs featuring mixed martial arts fights and the Bikini Barbershop series. But Rather said Cuban is committed to his Dan Rather Reports program -- it helps in schmoozing cable systems to carry the channel -- while asking that he step up with more live events, including election coverage.
"We don't want to be live for live's sake -- we want to bring added value," said the anchor, who hosts a live broadcast from Tampa at 7 tonight featuring National Journal reporter, Matthew Cooper, GOP strategist Todd Harris, and Democratic strategist and former adviser to Hillary Clinton, Catherine "Kiki" McLean. "This has the potential to be a $3-billion election. We're going to ask who is paying all that money, and what they will expect for their money once the election is done." ... Read more
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Ferris Bueller returns: Not for a movie, but for a Honda Super Bowl ad (full video)
Judge for yourself whether this is cool or calamitous. But 26 years after Matthew Broderick pretended to be an impertinent high school kid with the world's most awesome hooky game, Honda convinced the 49-year-old actor to reprise his Ferris Bueller shtick and sell their CR-V.
And in keeping with current trends, Honda has released the full ad one week early, for maximum buzz.
So check it here so you don't have to distract yourself from the game.
... Read more
Tampa twins and donkey fluids on Fear Factor highlight reality TV's love for local casting
(UPDATE: NBC has pulled the episode featuring the Odioso twins from its schedule, substituting an episode aired earlier this month.)
When it finally happened, Brynne Odioso still couldn't believe it.
She had landed on national television, challenged to drink the bodily fluids of a donkey.
But as the Tampa native and her twin sister, Claire, vied against several other pairs of twins for NBC's legendary gross-out stunt contest Fear Factor, she did notice one thing. They were the only out-of-towners around.
"Florida has something to do with it I think," said Brynne Odioso, 22, noting she and her sister, who now lives in Charlotte, N.C., seemed to be the only people flown to Los Angeles for the taping last fall. "Maybe they're interested in bringing people who come from a different part of the country."
The twins' episode proved controversial when NBC executives considered not airing the challenge, according to TMZ.com. The network quietly replaced the episode with a rerun -- not even the Odiosos were told definitively by NBC it wouldn't air -- and has declined to comment on the record about their decision or if the piece will ever see broadcast.
Brynne Odioso said NBC's rules prevent her from describing how she and Claire responded to the challenge, which involved drinking separate glasses of donkey semen and urine. But the twins, who once fought each other to be independent, now balance each other emotionally, providing a storyline producers like, she said.
"Most people stereotype Florida as laid back," she said (both girls are daughters of former Tampa Bay Buccaneers spokesman Rick Odioso). "But that's not always true."
Turns out, reality TV producers may already know how exciting local people can be, given how many folks from the Tampa Bay area they have cast in big unscripted television shows this winter.
In the next few weeks, individuals from the Tampa Bay area will appear on Survivor, The Amazing Race, American Idol and MTV's The Challenge: Battle of the Exes. The people selected range from the wife of a former NFL star to married clowns who work for the Ringling Bros. circus.
And according to one casting director who searches out people for unscripted shows and commercials, this is no accident.
"Tampa is the new Miami," said Rose Rosen, who has found participants for Bridezillas and Dr. Drew's Lifechangers, among other shows. "(A producer friend from Hollywood) tells me Miami's completely tapped out. There are no fresh faces; everybody who wants to be on television has been on television at least once."
Rosen said casting calls in Miami can stretch out to distant neighbors — X-Factor winner Melanie Amaro is from Coral Gables — with limited results.
"They look at Tampa as a new, fresh market," she added. "They say they're looking for people who are genuine and real, but they really like it amped up on steroids. … We have that Florida twist."
Her advice for those who want to get on a reality show: Apply online, be energetic — but not crazy — and offer a twist that might get them excited.
And be prepared to spend some time. "If I'm casting for a commercial, you're in my room for five minutes if you're having a good day," Rosen said. "But for reality, (producers) give me a book of questions to ask. They want a sense of who the audience will get to know."
Rosen had one more prediction: As pretty girls who are twins, Brynne and Claire Odioso will get more reality TV offers.
"When we got back, I got an email from Masterchef asking 'Do you guys cook?' " said Brynne Odioso, who applied online for Fear Factor on impulse back in August. "I said, 'No, but we can learn.' "
Where to see Tampa Bay's reality TV stars
Monica Culpepper
Appearing on: Survivor: One World.
Debuts: 8 p.m. Feb. 15 on WTSP-Ch. 10.
The Situation: As the longtime wife of former Tampa Bay Buccaneers player Brad Culpepper, Monica landed on the show when producers spotted her while trying to cast her husband.
David and Cherie Gregg
Appearing on: The Amazing Race.
Debuts: 8 p.m. Feb. 19 on WTSP.
The Situation: Married for nearly 20 years, the New Port Richey couple work as clowns in the Ringling Bros. "Ambassadors of Laughter" kids program.
Shannon Magrane
Appearing on: American Idol.
Debuts: Shown auditioning Jan. 18, she advanced to the Hollywood rounds, airing Feb. 9 on WTVT-Ch. 13.
The Situation: A 15-year-old student at the Academy of Holy Names in Tampa, Magrane is the daughter of former Tampa Bay Rays announcer Joe Magrane. According to some fan websites, Shannon Magrane may survive to the show's Top 24.
Curtis Gray
Appearing on: American Idol.
Debuts: Shown auditioning Wednesday, he advanced to the Hollywood rounds.
The Situation: Friends told the Tampa Bay Times the 28-year-old Spring Hill resident says he doesn't advance past Hollywood week.
Robin Hibbard
Appearing on: The Challenge: Battle of the Exes.
Debuted: At 10 p.m. last Wednesday on MTV.
The Situation: Hibbard, a onetime bartender at Coyote Ugly Saloon in Tampa and an alum of The Real World's 2004 season in San Diego, returns for the challenge competition with former stars of MTV's reality TV shows, paired with former boyfriend and Road Rules alum Mark Long.
Information from Times files was used in this report.
... Read more
About the bloggers
The best TV shows, the worst shows, TV news, media issues and debates ... it's all here at the Feed, a blog on TV, media and modern life by Tampa Bay Times TV/media critic Eric Deggans. Possibly the most critical guy at the Times, he has served as music, media and TV critic at various times over 10 years.
E-mail Eric Deggans:
deggans@tampabay.com
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