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MARCH 02, 2007

Here it is -- courtesy of the trade publication Variety...

Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project.
"Cavemen" will revolve around three pre-historic men who must battle prejudice as they attempt to live as normal thirtysomethings in modern Atlanta."

If picked up, Cavemen would join Baby Bob as the second modern-day series created from a TV advertising campaign. What's that? You've never head of Baby Bob?

Exactly.

Posted by at 4:54:06 pm on March 02, 2007 in

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The best TV shows, the worst shows, TV news, media issues and debates ... it's all here at the Feed, a blog on TV, media and modern life by Tampa Bay Times TV/media critic Eric Deggans. Possibly the most critical guy at the Times, he has served as music, media and TV critic at various times over 10 years.

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