Virginia Financial Firm Predicts $438.9-million in TV Ad Revenue for Tampa Bay Market in 2008

JANUARY 10, 2008

Just got an email from Virginia-based BIA Financial Network, which is pushing its comprehensive Investing in Television ownership report and investing guide by giving the media some revenue projections on every TV market in the country.

I haven't closely examined their methodology, so I don't know whether these numbers mean much. But they predict a 13 percent rise in TV ad revenue in the Tampa Bay market this year, mostly due to political commercials, up to $438.9-million.

Their figures also estimate who got what percentage of the $388-million they believe TV stations earned here in 2006. According to their figures, WTVT-Ch. 13 got the most, 24.1 percent, followed by WFLA-Ch. 8's Media General (23.9 percent), WTSP'Ch. 10's Gannett Co. (16.3 percent) and WFTS-Ch. 28's E.W. Scripps Co. (12.8 percent).

So the next time somebody says local TV stations aren't making enough money, remember these estimates...

Posted by at 2:49:59 pm on January 10, 2008 in

| Permalink | Comments | | Edit Post

Join the discussion: Click to view comments, add yours

Most Recent Blog Posts

New NPR column: How using my DVR uncovered a new sort of program; the like-it-but-don't-love-it show February 14

Does it matter if journalists don't get the top jobs at cable newschannels? February 14

Worried about Bright House Networks' price increases in March? Call customer service February 13

With debut of Melissa Harris-Perry, MSNBC continues slow diversification of anchor ranks February 13

As world mourns Whitney Houston's death, question arises: Do we all share some blame? February 12

Is this image racist? February 11

New study finds "brownout" on Sunday talk shows: Hispanics underrepresented, black people and women too February 10

The Walking Dead returns Sunday with a new idea: Humans are dangerous, too February 10

Why did Wednesday's American Idol cut off the last minute for digital video recorders? February 09

CNN suspends Roland Martin after controversial tweets, raising more questions than answers February 08

About the bloggers

The best TV shows, the worst shows, TV news, media issues and debates ... it's all here at the Feed, a blog on TV, media and modern life by Tampa Bay Times TV/media critic Eric Deggans. Possibly the most critical guy at the Times, he has served as music, media and TV critic at various times over 10 years.

E-mail Eric Deggans:
deggans@tampabay.com

Get updates from The Feed via Twitter

Twitter Badges

Follow us on Facebook

The Feed on Facebook

Add to your Technorati Favorites

Comment Policy

Please be sure your comments are appropriate before submitting them. Inappropriate comments include content that:

Is libelous

Is abusive, harassing, or threatening

Is obscene, vulgar, or profane

Is racially, ethnically or religiously offensive

Is illegal or encourages criminal acts

Is known to be inaccurate or contains a false attribution

Infringes copyrights, trademarks, publicity or any other rights of others

Impersonates anyone (actual or fictitious)

Solicits funds, goods or services, or advertises

The Tampa Bay Times does not edit posts but reserves the right to delete comments that violate our policy.

Registration FAQ

Read our Frequently Asked Questions on how to register to comment on the site.