Tampabay.com
AUGUST 05, 2008

WFLA changing anchors on its 10 p.m. newscast Monday

Peterbernard_2 Katiecoronado  It's a newscast which may seem a bit under the radar, fighting hard to draw a 1 rating among local newscasts each weekday.

But the 10 p.m. newscast WFLA-Ch. 8 assembles for MyNetworkTV affiliate WTTA-Ch. 38 will change anchors Monday, as current anchors Peter Bernard and Katie Coronado are moved to reporting jobs. WFLA's top anchors Gayle Sierens and Keith Cate will instead take over the newscast, which began back in October as the result of a "news sharing" agreement between the two stations.

Don North, WFLA news director, said Coronado and Bernard will move to reporting jobs at WFLA, helping put more feet on the street following layoffs which recently claimed medical editor Irene Maher, a 23-year veteran. At least intially, Coronado also will be handling some health stories -- hope she doesn't wind up revoicing health reports prepared by a news service, in the way I wrote about a few months ago -- though North said no permanent decision had been made regarding health news at the station.

Keithcate The change also means Cate, who North affectionately called "the Iron Man," will co-anchor the 10 p.m. WTTA broadcast in addition to co-anchoring WFLA's 5 p.m., 5:30 p.m., 6 p.m. and 11 p.m. newscasts. This is because WFLA hasn't hired a new anchor for weekdays since the retirement of main anchor Bob Hite last year.

Yet another sign how the constricting media industry locally is forcing more people to do more things... 

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