He claims he has invented a new form of television called the "Talkmercial."

But a glance at the new program talk show host Montel Williams is pushing reveals that he has become just another once-famous TV personality leveraging their fame to pitch products during a series of infomercials.

Williams insists his show goes one step farther -- talking about health and wellness issues the way he did on his syndicated Montel Williams show, but then offering the products to help make the talk a reality. If you believe that, please message me; I've got an office building in Manhattan you can buy for a song.

Anyways, haven't seen any clips of his "talkmercial" yet -- and his people say they can't provide any scheduling info on when it will appear on local TV. So here's a sample of his selling abilities in a different setting; hawking Barack Obama commemorative coins.

My how the mighty have fallen (click below to read his press release). *

[AP photo]

Direct Response Television innovator Tristar Products Inc. has teamed up with Emmy Award-winner Montel Williams to launch a brand-new television format that delivers authoritative information as well as product recommendations to help viewers cope with everyday problems.  The “talkmercial” format fuses talk show and infomercial to make it easier for viewers to make important changes in their lives.  This new series, which begins airing this month and focuses on critical health, spiritual, physical and financial issues, is called Living Well with Montel.

            Living Well with Montel represents the evolution of the Living Well Wednesdays, a popular feature of Williams’s former daytime talk show.  Throughout each half-hour and hour-long talkmercial, Montel discusses the challenges people face and provides his personal and inspiring perspective of the body, mind and spirit. With the help of recognized experts, including doctors, nutritionists, chefs, fitness gurus and other special guests the show offers advice and remedies – then goes one step further by recommending products, books and other tangible solutions that help people lead healthier and happier lives. 

“This television show format is a breakthrough in today’s search for the right balance between the infomercial and the talk show.  As a trusted and compassionate consumer advocate, Montel engages viewers and addresses their real-life issues, providing knowledge, new ideas, proven solutions, and the option to try the product risk-free.  We could not ask for a better partner,” says Keith Mirchandani, president and CEO, Tristar Products Inc.

Living Well with Montel is being taped at a new, state-of-the-art television studio at Tristar’s U.S. headquarters in Fairfield, New Jersey. There are no actors or paid participants in the studio audience. All featured products are personally selected and endorsed by Williams based on their effectiveness, quality and affordability.  Each is backed by a 60-day, full money- back guarantee.

Sample topics for Living Well with Montel include how to cook great tasting food without using saturated fats and maintaining financial stability in today’s tumultuous economy. The show aims to entertain viewers while providing effective solutions for their everyday lives.

According to Williams, “I am proud to be part of this collaboration.  We are sincere in our desire to help people lead healthy, happy lives. I know firsthand, with the health issues I’ve faced, the importance of taking care of myself physically, spiritually, financially and emotionally. So, our aim is to make a contribution to our viewers’ wellbeing in this way. “